Olli Ella, founded in 2010 by sisters Chloe and Olivia Brookman, is a globally loved brand inspired by family life, play, and sustainability. Their nomadic childhood shaped a design ethos that transcends cultures, bringing timeless and functional products to families worldwide. Originally launched with a line of nursing chairs in London, Olli Ella’s early success paved the way for iconic creations like the Luggy, a mini-wagon beloved for its charm and practicality.
At the heart of Olli Ella is a commitment to creating beautiful, thoughtful designs that connect with children and parents. Signature products such as the Luggy and Mushroom baskets combine playfulness with functionality, fostering creativity and independence in children. Chloe and Olivia draw inspiration from universal patterns of childhood play, designing items that nurture, carry, push, and pull – all instinctive actions for little ones.
Sustainability is central to Olli Ella’s mission. Using responsibly sourced materials like handwoven rattan from Vietnam and organic double-gauze cotton for their apparel line, Wares, the brand supports ethical craftsmanship and environmental responsibility. By balancing aesthetics with durability, Olli Ella creates enchanting pieces that bring joy, utility, and magic to everyday family life.
Discover the range of Olli Ella products at the WLLW Shop.
Olli Ella, founded in 2010 by sisters Chloe and Olivia Brookman, is a globally loved brand inspired by family life, play, and sustainability. Their nomadic childhood shaped a design ethos that transcends cultures, bringing timeless and functional products to families worldwide. Originally launched with a line of nursing chairs in London, Olli Ella’s early success paved the way for iconic creations like...
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