
Oyuna’s Ethical Journey from Land to Loom
Beneath the vast, windswept skies of the rippling Mongolian steppes, a centuries-old way of life continues. Here, nomadic herders move with the rhythm of the seasons, tending to their cashmere goats in one of the world’s harshest climates. The land is as unforgiving as it is beautiful, demanding resilience, adaptability and deep respect for nature. It is from this landscape that Oyuna draws its inspiration – not only for its textiles, but for a philosophy that embraces movement, sustainability and the interconnectedness of all things.