When I founded WLLW, I was inspired to foster a community that embodies a philosophy centered on the appreciation of aesthetics, while also prioritizing environmental health and wellbeing. At the heart of our mission lies a dedication to promoting healthy and sustainable materials and cherishing the beauty found in items built to last. In a world inundated with throwaway practices and wasteful consumption, we strive to encourage circularity and awareness of our impact on people and our planet. Our philosophy resonates with the sentiments in Soetsu Yanagi’s book, ‘Beauty of Everyday Things’, which underscores the significance of the ordinary in enriching our experiences.
Through our commitment to thoughtful curation, we aim to inspire others to embrace a lifestyle characterized by mindful consumption and appreciation for the timeless allure of well-made, beautiful things. Such products have a story behind them, evoking a sense of connection and authenticity, and they carry the spirit of their makers. We are proud to feature the talented individuals and brands within the Maker community who share our values and dedication to quality craftsmanship.