Inspired by Mongolia's vast open landscapes and endless blue skies, Oyuna Tserendorj founded OYUNA to share the beauty and purity of Mongolian cashmere with the world. The daughter of a nomadic herder, Tserendorj studied fashion engineering in Budapest but was deeply influenced by summers spent in the Mongolian pastures. For herders, true happiness lies in harmony with their livestock and the pristine environment – a philosophy that shapes OYUNA’s commitment to sustainable cashmere production.
OYUNA works directly with Mongolian nomads, ensuring cashmere is sourced responsibly to protect the fragile ecosystem and herding traditions. Recognizing the environmental challenges posed by overgrazing, the brand advocates for a return to traditional pasture rotation, which allows grasslands to recover and supports biodiversity. Partnering with the Sustainable Fibre Alliance, OYUNA implements practices that prioritize environmental conservation, animal welfare, and the livelihoods of nomadic herders.
Known for its luxurious textures and timeless design, OYUNA produces apparel and home textiles that blend Mongolian heritage with contemporary aesthetics. Their dedication to longevity and sustainability is reflected in durable, meaningful creations crafted in partnership with long-standing factories. Through its ethical approach, OYUNA connects global consumers with the artistry and culture of Mongolia, preserving its traditions for future generations.
Discover OYUNA’s curated cashmere collection at the WLLW Shop.
Inspired by Mongolia's vast open landscapes and endless blue skies, Oyuna Tserendorj founded OYUNA to share the beauty and purity of Mongolian cashmere with the world. The daughter of a nomadic herder, Tserendorj studied fashion engineering in Budapest but was deeply influenced by summers spent in the Mongolian pastures. For herders, true happiness lies in harmony with their livestock and the prist...
