Established in 2010 in Copenhagen, &Tradition is an international design house rooted in Denmark’s enduring design legacy. With a deep respect for craftsmanship, the brand reissues mid-century masterpieces – such as Verner Panton’s Flowerpot and Viggo Boesen’s Little Petra, and partners with today’s most innovative creators including Jaime Hayon, Space Copenhagen and Anderssen & Voll.
Spanning nearly a century of design history, &Tradition’s collections bridge the past and present, bringing once-rare furniture and lighting into broader production for the first time. These pieces, once only found at auction, now reach a global audience.
At its core, &Tradition values people and the planet, striving to act conscientiously in every aspect of production and collaboration. From empowering employees to nurturing creative partnerships, the brand is committed to crafting meaningful design experiences, refined objects that bring warmth, originality and lasting beauty to modern life.
Find the curated collection &Tradition products at the WLLW Shop.
Established in 2010 in Copenhagen, &Tradition is an international design house rooted in Denmark’s enduring design legacy. With a deep respect for craftsmanship, the brand reissues mid-century masterpieces – such as Verner Panton’s Flowerpot and Viggo Boesen’s Little Petra, and partners with today’s most innovative creators including Jaime Hayon, Space Copenhagen and Anderssen & Voll.
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