Bohemia Pillow

Barbara Freeman, founder of Simply Down, blends her love of design and retail with a mission to create luxurious, ethically sourced bedding. Growing up in Manhattan, Barbara was inspired by the city’s iconic department stores and developed a passion for quality and storytelling that led her to establish Simply Down. Her vision was clear: to offer premium bedding that prioritizes both comfort and environmental responsibility.

Simply Down is distinguished by its commitment to humane and sustainable practices. Barbara played a pivotal role in introducing the Responsible Down Standard (RDS) to the bedding industry, ensuring all down and feathers used in Simply Down products are sourced ethically. RDS certification guarantees traceable, responsibly sourced down, with annual audits to verify animal welfare. This transparency allows Simply Down to provide luxurious products while supporting conscious consumerism.

Barbara’s career at esteemed retailers like Bloomingdale’s and ABC Carpet & Home sharpened her expertise in bedding. At ABC, she transformed the Down Comforter and Pillow Shop into a Simply Down showcase, emphasizing timeless design, hypoallergenic materials, and premium craftsmanship. Each product, from silky cotton duvet covers to resilient down pillows, reflects her meticulous attention to detail.

Simply Down embodies Barbara’s dedication to responsible luxury, offering bedding that is elegant, durable, and ethically crafted. Explore Simply Down’s collection at the WLLW Shop.