As a self-proclaimed ‘incurable hoarder,’ with a lifelong penchant for collecting and preserving, Lulu Lytle had a dream to create well-designed furniture that has the longevity of antiques. In 1997, shortly after her 25th birthday, she set off on a road trip across the UK to meet makers engaged in traditional crafts – from blacksmiths and cabinetmakers, to saddlers, stone carvers and upholsterers. “Every workshop I visited shared the same fears about the future survival of their skills and the challenge of finding apprentices to hand their knowledge to,” she explains.
The trip was transformative; sparking a determination to help safeguard Britain’s craft traditions and skills, and in the summer of 1997, Soane was born. Lytle opened her first shop in a basement on the Pimlico Road, renowned as a destination for discerning designers and collectors in London, together with friend and antique dealer Christopher Hodsoll.