This June, in celebration of the London Festival of Architecture, Another Country has opened its doors to The New Naturals, an exhibition that has brought together the tactile richness of natural materials with the quiet clarity of sustainable design. Curated by interiors editor and stylist Jennifer Haslam, the month-long exhibition offers a sensory experience rooted in the ethos of the Natural Home, with beautifully made furniture, objects and architectural elements woven together in a space that invites both reflection and touch. As Haslam says, “there's something about a natural material that you can't help but want to touch, engage with as we would if it was within its natural setting.”

Every Story's handmade ceramic Ebba Bowls. Photo courtesy of Every Story

Handmade ceramic Ebba Plates by Every Story. Photo courtesy of Every Story

The New Naturals is a response to a growing shift in design sensibilities – a movement away from synthetic, mass-produced materials toward the rich textures and authenticity of the natural world. The return to natural materials represents both a moral imperative and a longing for spaces that feel restorative and meaningful. Staged within Another Country’s London showroom, The New Naturals acts as a physical extension of Haslam’s book of the same name, expanding on its ideas through a compelling dialogue between material and maker. The result is a thoughtful, beautifully paced installation that puts low-impact materials, such as wood, hemp, clay, cork, seaweed and mycelium, at the heart of a new design language. 

"Incorporating natural materials into our lives – either through time spent outdoors in nature or using those natural materials within our homes, is strongly linked to improving both our physical and mental health; this was the premise for the exhibition.”

Jen Haslam

The exhibition balances design ideas for the home with intimate, object-level craftsmanship. Images and case studies from Haslam’s book sit alongside textured objects and finishes, which conveyed the innate human preference for touching natural materials. It created a rich, cross-sensory journey through the ways homes can be reimagined through natural means. The experience is tactile, grounded and ultimately optimistic. Haslam states that, “incorporating natural materials into our lives – either through time spent outdoors in nature or using those natural materials within our homes, is strongly linked to improving both our physical and mental health; this was the premise for the exhibition.”

Handmade wooden scoops by Slow Made Goods. Photo courtesy of Slow Made Goods

Foresso Worktop from Falcon House by Koto Cabins. Photo courtesy of Simon Bevan for The New Naturals

The New Naturals showcases a thoughtful selection of makers whose work embodies the values of craftsmanship, sustainability and storytelling. Pieces from Slow Made Goods, Every Story and Nancy Nicholson Studio highlight the quiet power of small-batch, handmade production – objects that carry the marks of process and time. Haslam also brings in natural dye paper lamps by Findere and elegant ceramics by Rebecca Proctor, each offering a distinct yet complementary exploration of how objects can be created sustainably. According to Haslam, “a few of my favorites are the rough bark base on the off-cut wooden mobiles by Mentsen, which have a raw beauty to them, as do the formed rustic clay pamment tiles by Norfolk Pamments, and the earthy mycelium pendants by Ty Syml, which evoke all the senses.”

Alongside the exhibition are pieces from Another Country’s own collection, long known for their considered use of materials and commitment to craft. From the Daybed One, first released in 2010, to the Syd Chair, each piece is a story of thoughtful, petrochemical-free living. Natural upholstery materials such as latex, coir, recycled denim and wool serve as quiet revolutionaries, elevating comfort without compromising health. The Pottery Series, with its raw clay finishes, underscores the brand’s dedication to texture, simplicity and slow production. Another notable piece is the House Lamp with hemp shades, pairing timber bases with tactile, renewable hemp for a warm soft glow. 

Also on view are products by brands that Another Country works with. Mattresses from Naturalmat, textiles from Armadillo and Yarn Collective, and clay finishes by Clayworks, among others. Each brings its own expertise to the narrative, whether through natural fiber mattresses, low-VOC plasters or regenerative wool textiles. This cross-disciplinary approach offers a glimpse into a healthier, more integrated future for interiors. The architectural dimension of the exhibition includes work such as the Rammed Earth House by Jonathan Tuckey Design, a bold yet earthy example of how ancient techniques can meet contemporary needs, reminding visitors of the permanence and poetry possible with natural foundations.

Another Country's handmade House Lamps. Photo courtesy of Another Country

Another Sofa. Photo courtesy of Another Country

It’s this convergence of healthy craft and material integrity that resonates so deeply with us at WLLW. We were glad to see several makers and philosophies featured in The New Naturals that echo themes explored in our own Well Home In… series, for which we collaborated with Haslam. Our Well Home In…Mallorca article covered Terra Coll’s lovingly restored Spanish finca, while Well Home In…Højby, Denmark highlighted a low-impact family retreat that blends into the surrounding forest. Like Haslam’s exhibition, these stories remind us that sustainable design is not only about what we live with, but how we choose to live.

Photo courtesy of Simon Bevan for The New Naturals

Praktya project by Rural Office. Photo courtesy of Simon Bevan for The New Naturals

Handwoven textiles by Nancy Nicholson Studio. Photo courtesy of Nancy Nicholson

Ceramics by Talia Laikin. Photo courtesy of Tom Peppiatt 

Finca Alfabia, a Spanish farmhouse crafted into a home by Terra Coll. Photo courtesy of Simon Bevan for The New Naturals

Photo courtesy of Simon Bevan for The New Naturals

The New Naturals is open from 2–30 June 2025 at Another Country, 18 Crawford Street, London W1H 1BT. The exhibition is free to attend and open Monday to Saturday.

Feature Image: Hempcrete House. Photo courtesy of Yaeli H for The New Naturals

Photography: Every Story, Slow Made Goods, Simon Bevan for The New Naturals, Another Country, Nancy Nicholson Studio, Tom Peppiatt 

Further Info

Jennifer Haslam Buy 'The New Naturals' by Jennifer Haslam Another Country