Loftie Clock, Black

Loftie was born from founder Matthew Hassett’s childhood love of bedtime stories, inspiring a mission to create products that promote rest and relaxation. As an Entrepreneur in Residence at IDEO in New York, Matthew recognized the need to innovate the nightstand staple – the alarm clock – to help people detach from their phones and reclaim better sleep.

In 2018, Loftie introduced the Loftie Clock, a minimalist device designed to support healthier habits. With features like white noise, guided relaxation, and a library of bedtime stories, the clock offers an alternative to screen time, encouraging disconnection and quality rest. CTO Ryan Rhodes transformed the concept into a beloved product used by over 80,000 customers.

Loftie’s mission is to improve sleep and wellbeing through thoughtful technology. Designed with simplicity and intentionality, the Loftie Clock prioritizes rest without distractions or invasive features. Its privacy-conscious approach ensures peace of mind while promoting better sleep routines.

By reimagining the alarm clock as a wellness tool, Loftie blends innovation and nostalgia, making restful nights accessible to all. Discover the Loftie Clock and elevate your sleep experience at the WLLW Shop.