Carbon Footprints and The Power of Individual Action
We asked boutique sustainability consultants Orbis Advisory about the actions we can take to reduce our individual carbon footprints. Here's what they said.
Climate change and its consequences are becoming increasingly prevalent in many people’s lives; New York City was engulfed in smog from Canadian wildfires early in June, the UK and many other European countries saw unprecedented temperatures above 104F (40C) in summer 2022, and Texas suffered major power outages due to winter storms in 2021. The global nature of this problem can sometimes make it difficult for us as individuals to conceptualize the impact we have on climate change, but individual action is a key piece of the solution.
A tool that can be employed to estimate individual climate impact through carbon dioxide (CO2) emissions is the carbon footprint. Carbon footprints denote the total amount of emissions generated by an individual’s actions and buying behaviors, usually converted into CO2 equivalent (CO2e) – a common unit used to describe various greenhouse gases – and can both aid in giving us a sense of our relative carbon impacts as well as strategies to reduce them.
"The US has emitted more CO2 than any other country to date, being responsible for around 25% of historic emissions."
Carbon footprints can be calculated at many different levels, such as for countries, companies, or individuals. Emissions have been historically linked to wealth, with both rich countries and rich individuals having disproportionately large carbon footprints. The US has emitted more CO2 than any other country to date, being responsible for around 25% of historic emissions. On an individual level, the average footprint of a person in the US and the UK is also higher than the world average of 7 metric tons CO2e, with 16 metric tons and 13 metric tons CO2e respectively. Consequently, if everyone adopted the same lifestyle as Americans, we would require approximately 5.1 Earths to sustain the ecological demands.
In his book How Bad are Bananas? The Carbon Footprint of Everything, Mike Berners-Lee – a British researcher, writer, and professor at the University of Lancaster – suggests a footprint target of 5 metric tons per year. By this measure, most US and UK citizens would need to cut their carbon footprints by over half, which implies significant changes in habits and behaviors. Other targets, such as from environmental campaigner Rosalind Redhead, are even lower at 2.5 metric tons per person per year.
Professor and leading authority on calculating carbon footprints, Mike Berners-Lee. Photo courtesy of Ecologist
The ticking Carbon Clock in Union Square, New York counts down to when the effects of climate change become irreversible (2020). Photo courtesy of Jeenah Moon for The New York Times
To begin understanding our impact, it's useful to first look at the makeup of typical personal footprints. Two good sources for this are Berners-Lee’s own carbon footprint calculator and the WWF calculator . Carbon footprint data can be uncertain, since most of us don't track enough data to precisely determine our emissions. Additionally, different estimation methods exist—for example, some may include land use changes from cattle farming in the emissions of a beef burger, while others will omit this. Despite these variations, carbon footprints remain a useful metric to better understand our behaviors and guide us toward actions that maximize emission reductions.
"Consequently, if everyone adopted the same lifestyle as Americans, we would require approximately 5.1 Earths to sustain the ecological demands."
The category split between an average US and UK footprint is similar, with transportation and home energy taking up a large portion. While the US footprint data (shown in the diagram below) is older than that of the UK, it still serves as a useful reference point for making recommendations on emission-reducing behaviors. These recommendations should then be adjusted based on your personal carbon footprint.
The average US and UK carbon footprints. Source Union of Concerned Scientists (2012) and Mike Berners-Lee (2020) respectively
Actions individuals can take to reduce their own carbon footprint
Food
Starting with the category of food, most emissions usually come from ruminant meat, food waste and food transportation and greenhousing. In terms of meat consumption, trying to adopt meatless days during the week and shifting to eating chicken or grass-fed animals can already make a sizeable difference without having to give up meat entirely. About 30% of food purchased in the US is wasted, causing emissions when decomposing in landfill. A solution for this can be freezing perishable food and being mindful of our consumption. Finally, many food products are transported between continents using airfreight and if not in season are grown in energy-intensive greenhouses, which drastically increases their emissions. Consuming local, seasonal food contributes significantly to reducing individual carbon footprints. Being aware of which products are currently in season in your area is helpful and can make a large difference. The seasonal food guide can be a useful resource here.
Transportation
Transportation emissions are largely made up of vehicle fuel and personal flights. For short-distance transportation, switching to public transportation where available, or more active methods such as biking, will help reduce emissions and can also have health benefits. Where neither of these are viable options, switching to an electric car may also work but only if you have a high annual mileage or your old car is approaching the end of its useable life. Longer-distance transportation in the form of flights is likely more difficult to address but with short-haul trips, it is good to switch to traveling by train or bus where possible and generally flying economy class.
About 30% of food purchased in the US is wasted. Photo courtesy of Adobe Images
Transportation emissions are largely made up of vehicle fuel and personal flights. Photo courtesy of Adobe Images
Energy
Emissions from home energy can be addressed by habitual changes or investments in your home infrastructure. Most low-carbon habits can also instantly save you money, such as switching off lights and appliances, washing clothes at 86F (30C), hanging clothes to dry instead of tumble drying, or taking shorter and colder showers. If monetary investment is a viable option, actions such as switching to a renewable energy provider, fitting LED lights, installing smart thermostats or meters, improving insulation, or installing heat pumps will also aid in reducing emissions.
Other Spending
Reducing our ecological footprint extends beyond food and transportation. Mindful spending habits play a crucial role in minimizing waste and conserving resources. Opting for second-hand items and repairing clothing and appliances help reduce the demand for new products, leading to fewer emissions associated with manufacturing and transportation. By adopting a mindset of conscious consumption, we can make a significant reduction in our individual impacts.
Whichever strategies you choose to employ to reduce your carbon footprint, it is important to keep in mind that finding a balance is key; changes in behavior that can be adhered to in the long term will create lasting emissions impacts. Choices will also sometimes depend on disposable income available, meaning individuals in richer countries with more disposable income should be responsible for driving footprint reduction forward. No matter how small individual behaviors can sometimes seem in comparison to wider economic emissions, anything you can personally implement or do to spread awareness will add up to make a real difference in staying below global warming of 1.5C (2.7F).
Photography: Ecologist, Jeenah Moon for The New York Times, Adobe Images